Digifest 2023 followed the theme "Hello Innovator," shifting focus toward inspiring creative thinkers in research and education. The event’s visual identity took on a natural scrapbook aesthetic, symbolising unfiltered process of innovation — where ideas begin as sketches and notes before evolving into groundbreaking solutions.
Handcrafted textures, layered paper cutouts, and organic, collage-like compositions reflected the tactile experience of piecing together concepts. This style reflected the event’s message: innovation isn’t polished from the start — it’s built through exploration, iteration, and bold thinking.