Spotify Spec Ad

I worked on this speculative Spotify advert concept as a way to flex a few techniques that were new to me. Firstly, I recreated all UI and marketing elements from scratch, including creating my own liquid glass look and working in 3D with phone models to bring the concept to life more.

Part of my creative process with this project was also the sound design. I created almost all the SFX from scratch using household items or my own voice. This was a really fun process, trying to figure out the best way to imagine some of the sounds from a foley artistic point of view, recording and editing each sound so it fit nicely in with the end product as well.